Monday, June 29, 2015

Huge Cash Flow - Answering Emails - Brian M. Hazel

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One of the biggest challenges website owners face 

is finding ways to increase sales without having to spend more on advertising. 

The quick solution can be to ->  increase your website’s conversion rate.
Email marketing can help increase conversion rates by warming up leads or staying in regular contact with existing clients.

This might not offer immediate sales, but over the long-term, you might find yourself regarded as a trusted resource which customers can access.
Here are a few specific suggestions on how email marketing can increase conversion:

Provide free value before a sale

conversion2
Many visitors to websites are not ready to buy. They might not trust what you are offering and may not have a pre-existing relationship with your brand.

It can be a good idea to “warm them up” with something free that can be perceived as having a high value. Many experienced email marketers often offer a free email course or a download for receiving a name and an email.
The effect of this on conversion might not always be easy to measure because building the relationship with prospects, particularly long term, can take time.

For many customers, they might not be ready to buy until much later.

Add value after the sale

conversion3
A commonly misunderstood concept is helping existing customers get more out of the purchases they already have made and guide them towards other areas of interest.

This is particularly sad since the cost of getting existing customers to buy again is lower than getting new customers in the first place.
For email marketers, how you add value to a purchase can depend a lot on the type of product or service you are selling. If, for instance, you are selling a product which would go well with another product, then simply suggesting the other product can be enough.

 Alternatively, you could add value by giving ideas for using the product or service. If you are able to include the customers’ friends or colleagues, you might also experience a growth in word-of-mouth sales.

Explain complicated material

conversion4
A challenge you might face is finding a simple way to explain something very complicated. For instance, you might be selling a solution which might solve a simple problem, but where there might be a lot of scepticism surrounding the topic. This will require you to gradually build trust between you and the prospective customer.

 This is particularly important in markets where there are a lot of shady players.


If you are experiencing this issue, then the solution can be to create a series of emails which solve prospective clients’ problems. This gives you the opportunity to build a position of trust. You can further that position, by making sure you work with an editor to “translate” your message so people with no understanding of the topic can understand your points without too much effort.

Conclusion

Email can be seen as a way to build a solid relationship between you and prospective customers. In particular, it can be used to build rapport before and after a sale.

 However, it can also be a valuable asset in explaining more complicated material to new audiences.
As an email marketer, your challenge will be to find new ways to add more value to your audience by actively engaging in conversations with them, and then using what you learn to improve your communication.

You might find that the more you give, the more comes back in the form of increased sales.




Saturday, June 27, 2015

Massive Traffic - Leads - Brian Hazel

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How I Generate Massive Traffic and Leads for =>The Binary Hybrid Wealth System





  • Free reports. Whitepapers, e-books, articles, and guides are some of the most common lead magnets. Be sure to provide compelling information to make a valid value exchange between your prospect and your business.
  • Coupons and offers. These are especially important in retail, because consumers can easily price-shop for products. Remember, people respond to relevancy, so a targeted offer to a segmented list is most effective.
  • Podcast. Establish yourself as an expert in your industry and push out content. Doing so will differentiate your business from the competition.
  • Creative forms. Maximize the effectiveness of simple contact forms by using them to showcase your company’s personality. Be conversational and inviting to your audience.
  • Loyalty programs. Highlight the benefits of becoming a repeat customer. Offer something exclusive, such as priority registrations or speedy checkouts.
  • Bonus. Reduce purchase anxiety by adding value to the transaction. For example, offer free two-day shipping or a buy-one, get-one-free deal.
  • Free education. Never underestimate the power of content. Be your prospect’s go-to source for quality education and information.
  • Limited-time free trial. Give prospects the opportunity to experience the benefits of your product or service. Hopefully, they will realize they can’t go another day without it.
  • Membership. Make prospects feel special, invite them into your VIP group, and give them free information so they feel a part of your club. Loyal fans and followers have the power to convert others.
  • Gate pricing and other information. If your goal is to target hot leads, hiding your pricing behind a form can be an effective tactic. The form will help filter out unqualified leads, and capturing their information will help you follow up with targeted prospects.
  • Assessment or test. Encourage prospects to measure themselves against your expertise or industry standards. That will be your opportunity to give feedback and ideas while prospects determine their need for your product or service.
  • Demo. Introduce your offering and demonstrate its capabilities.
  • Online seminar/webinar. Deliver content quickly via a free, interactive webinar.
  • RSS feed. Stay in touch with leads via your blog; offer an RSS feed that they can subscribe to.
  • Email Series. Set up an automatic email or direct-mail series that will gradually lead your prospects through the sales cycle. A drip sequence of educational emails keeps your business top of mind with consumers.
  • I personally am using email marketing as my number one chosen method at this time. The results are tremendous, and the cost is extremely value driven.
  • Wednesday, June 24, 2015

    6 Figure - Information Products - Brian Hazel


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    Given the vast amount of ->  Useful Information 

    We all encounter in our everyday lives,

    There is a daily information overload...

    that prevents us from processing what we see and hear efficiently.
    Information marketing refers to the process of resolving this problem by making it easy for people to get to the information they want as quickly and efficiently as possible. It features products that are created once and then sold many times.
    These products — known as “info products” – include such things as books, eBooks, DVDs, video downloads, workshops, MP3s, audio downloads, slideshows and many other infoproducts.
    Why Information Marketing?
    One of the biggest benefits of information marketing is its extremely low startup cost. In most cases, you can purchase your original infoproduct for very little money, modify it and then resell it many times over.
    Challenge of Information Marketing
    Perhaps the hardest part of information marketing is determining what infoproducts to sell. Obviously, you want to sell only those infoproducts for which there is a high demand.
    If there are a lot of customers who want the kinds of infoproducts you sell or promote, you have a much better chance of driving strong sales and high profits than you would if there were only a few customers looking for the types of infoproducts you sell.
    Choose Familiar Products
    It’s important to choose infoproducts with which you have some familiarity. This will make it easier for you to talk about them with your customers.
    If you aren’t familiar with your own infoproducts, it’s likely that your customers will sense this and stay away.
    What Are Information Products Worth?
    Another important factor is assessing how much money you can make from a particular infoproduct. If your profit margin is low, you are going to have to see a lot more infoproducts – and work a lot harder – just to hit the minimum revenue targets you set for yourself.
    So the ideal infoproduct has a broad customer base, is something you are familiar with, and has a high profit margin.
    Identifying the Best Niche
    How can you find those kinds of infoproducts to promote? The first place to start is to determine is your niche. A niche for an information infoproduct is a market that is a subset of the larger market that focuses on one particular type of infoproducts.
    Popular niches include such things as weight loss infoproduct s, infoproduct s aimed at sports fans, or infoproduct s related to relationships and dating.
    Mass market products are the opposite of niche market infoproducts. Niche markets are more like specialty stores – such as stores that sell tires and other auto parts – compared to mass markets stores that sell a little bit of everything, such as Kmart or Sears.
    Narrowing Your Scope
    By choosing to promote infoproduct s and services within a particular niche, you can develop an area of expertise. This makes you more authoritative to your customers, so they will be more likely to believe in what you have to say.
    Niche markets also allow you to focus on a specific group of customers. For example, you can build your Internet marketing business around only those people who are interested in infoproducts within your niche.
    Identifying a niche makes creating an Internet marketing campaign easier because it narrows the scope of your efforts, making them much more manageable.
    If you’d like to learn more about info product marketing, 
    as well as a way to generate conversion-ready Internet marketing prospects each month, 
    Click Here to learn about...
    My Personal -> Done-For-You System.
    And...

    How Leveraging =>My First Online Payday 


    Introduces Day Trading like Profitability,

    But...  with the ease of use of Facebook.

    Brian-THIS ONE2

    Email Copy - That Sells - Brian Hazel Online

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    Emails should convince readers to -> Take Some Sort of Action, 

    whether it is to sign up for a special offer or respond with specific information.
    The purpose of your email is its Call to Action (CTA), 

    and it should be clearly stated as unambiguously as possible within the body of your email. 
    Keep It Brief
    Most people find emails to be an inconvenient yet necessary part of interacting with other people online. So they don’t have a lot of patience for emails that are long on content but short on substance.
    To connect better with your customers, make sure they get to the point quickly, use brief sentences or bullet points whenever possible, and clearly state your CTA so that your readers understand your intention as quickly and clearly as possible.
    Every Word Matters
    Given the short attention span and impatience of email readers, you have only a few moments to get the point of your email across. That means ever word has to count.
    Good persuasive writing understands what motivates the reader. As you compose your email, consider what your readers want when they are reading it. Convince them that their best interests are at the heart of the email. 
    Call to Action
    You must be very clear about what you want the reader to do, when you want them to do it and why they should do it, especially in light of how it benefits them.
    It’s best to give your readers a motivation to follow your CTA by always explaining exactly what’s in it for them. 
    Proving High-Value Content
    When people read your email, they are giving you both their time and attention. Respect the value of each. Make it worth their while by providing high-value content that includes information they will actually find useful.
    Delivering high-value content can increase the chances of their opening and reading future emails that you send.
    Remember, you don’t always need to be promoting or selling products or idea in your emails. Your readers will be more likely to open your future emails if you give them something of value, such as how to do something or important facts and information they can use. 
    Making an Emotional Connection
    If you want to build loyalty in your customers, you need to find a way to connect with them on an emotional level. Sharing a personal story is a great way to do this. People love stories and are more likely to read to the end of your email if there is some personal lesson to express or point to be made.
    You also can add to the value of your emails by including details about your personal life, your family, your career, education and other experiences. That way, readers will genuinely care about what you have to say.
    If you’d like to have access to even more powerful marketing tips, 
    as well as a way to generate conversion-ready Internet marketing prospects each month, 
    Click Here to learn about my  - >Done-for-You System.
    I personally am using email marketing as my number one chosen method at this time. 

    The results are tremendous, and the cost is extremely value driven.
    Brian-THIS ONE2
    Brian M. Hazel  MLSP Mastery

    Monday, June 22, 2015

    9 Mobile Email Marketing Techniques - Brian Hazel Online

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    Hi guys!
     I would like to discuss some basic ->Mobile Email Marketing Techniques. 

    Nowadays mobile email marketing is growing extremely fast, it went up 35% last year  in the United States – and now we have a chance to expand our email marketing campaigns to a growing quantity of a smart-phone users. 

    Most of you are profs at creating a perfect message for your email marketing campaigns, and all I want to show now is few techniques that will help you to reach mobile users with your email newsletter.

    There are few differences between mobile and web-based email marketing:
    • Small screen
    • Slower download speed
    • And you have even less time to grab someone’s attention with your email
    So here are Top 9 Mobile Email Marketing techniques. I’ll keep it short 
    1.  Include a plain text version of every message.
    2. Keep text links uncrowded and make them standout from each other.
    3.  Don’t use large images links.
    4.  Use a good subject line to catch people’s attention.
    5.  Use the right alt tags for your images.
    6.  Have a clear call to action.
    7.  Test mobile emails on different smartphones.
    8.  Include a mobile style sheet.
    9.  And remember – content is the King!
    If you are into Internet Marketing and only want to
    apply your time to realize exponential growth

    Click Here to learn about...
    My Personal -> Done-For-You System.
    And...

    How Leveraging =>My First Online Payday 


    Introduces Day Trading like Profitability,

    But...  with the ease of use of Facebook.

    Brian-THIS ONE2