Mobile Marketing Traffic - Brian M. Hazel - Digital Marketing

Why Optimize Mobile Marketing 

Mobile Optimization - Is Crucial

Mobile Marketing Traffic  - Brian M. Hazel

Hi Guys Brian M Hazel here,

Many Internet marketers make the mistake of 

thinking that once their website is up and running, 

their biggest job is finished. 

Actually, it’s just beginning. 

To understand why, answer this question: 

How do you usually access the Internet?

If you are like most people these days, you answered, 

“Through my smart phone” or “From my tablet.” 

Because of near universal WiFi and the affordability of mobile access devices, 

most web users today are accessing their favorite sites and pages 

from their portable mobile devices rather than their 

laptops or desktop computers.

That means that the website you have just finished

creating is essentially obsolete

– at least if it’s not mobile optimized.


Critical Content Presented Concisely

Unlike PC users, mobile users don’t want to download your entire web page.

It’s too much information, both for the user and for the devices themselves.

Instead, they are looking for key information that they can access quickly,

without having to click around to a lot of different pages.

Have you ever tried to click on a button on a smart phone?

It’s difficult, if not downright impossible!

That means your website needs to have a simpler,

streamlined version that mobile users can be diverted to.

In other words, your content needs to be mobile-optimized.


People Are Attached to Their Mobile Devices … Literally!

Today, most people won’t leave home without their smart phone

and they are using their mobile devices 

way more than they are using PCs and laptops –

especially when it comes to searching for the products 

and services they want while on the go.

If your business has only a regular website,

you are essentially shutting the door on the

majority of customers using the Internet today.

Because mobile devices have small screens,

run slower than PCs, and have tiny keypads,

the mobile version of your web page needs to account for these disadvantages.

Mobile optimized pages have to be easy to read,

provide critical content up top and be

easy to navigate without the use of the keyboard.


Advantages of Mobile Optimization

When your content is mobile optimized,

you not only have access to a much larger pool of prospective customers,

but you also have improved tracking thanks to built-in technologies of

most mobile web page generating software.

Getting the information you need to understand how page visitors behave

once they reach your mobile-optimized web pages can help you make

 improvements to make your pages even

more effective and give you the results you want.

To learn other mobile marketing techniques for increasing

the value and effectiveness of your web-based business,

Mobile Marketing Traffic 2018 - Brian M. Hazel

Check out My Personal Success... Google -> Brian M. Hazel

I have been Dominating Network Marketing for some time Now...

And Now You Understand... Exactly How => (Click Here)

Mobile Marketing Traffic 2018 - Brian M. Hazel

BrianMHazel.com

P. S. ***Catch My Most Recently Recorded 

Live Interview ==>> ( Click Here )

Mobile Marketing Traffic  - Brian M. Hazel

How to Become Wealthy Online - Digital Marketing - Brian M Hazel

‘Pension Smart’ 

How to Become Wealthy Online  - Digital Marketing

I looked recently at how my Mutual Fund is performing. 

I am not really disappointed,

 however I can’t say I am not really impressed with the rate of returns either. 

Sure I could listen to another ‘investment fund’ broker’s pitch,

and I probably could realize higher returns with a more aggressive investment strategy.

This all at a price as we all know…a risk of safety to capital.

When I was growing up,

I learned from my parents the ‘sweat equity’ style of building a profitable real estate portfolio.

The older I get, the more I see the value of their given wisdom.

So if I had the chance to create a similar scenario…

I am recognizing it as a = > Digital Subscriber Creator

I see that this is now actually going to be far less costly than I had originally estimated.

This is because success can be created very quickly using methods that are very inexpensive,

although very effective.

Blogging everyday is what sets the wheels in motion,

and then to engage into a few other very routine promotional efforts is all that is needed.

I was already blogging

so that being a ‘no-brainer’ and the other 

promotional activities are extremely simple.

These only include the distribution of information and

content through-out the various social media platforms.

Rather than do this myself I will  out source it as I did

when I was in the bar business or if you are the type that likes to do it yourself…well,

there are additional operating expenses you can enjoy.

The fulcrum of this platform would start with  a = > Mega - High Converting Landing Page

I am not the type of person whom likes to spend hours on the phone

 so an automated email contact management system will solve that.

I believe I have figured out a way to fully automate the whole system.

With the tools given by => Home Business Technologies

and the little research I have done,

the dynamic qualities of the internet makes this a perfect marriage.

The most intricate and expensive feature in developing

a web presence is the science of producing an un-ending source of fresh leads.

The -> Applied Cash Flow Platforms ‘techies’ handle this as cost added.

The system does work as it is marketed.

Not to mention the distinct feature of having 

a Live - Chat feature that your leads can have access 

to a staff of seasoned professionals!

I can give you the keys to the kingdom.

They’re waiting for you when you -> CLICK HERE:

I Have been Dominating Network Marketing 

for some time Now…

And Now You Understand… Exactly How

BrianMHazel.com

P. S. ***Catch My Most Recently Recorded 

Live Interview ==>> ( Click Here )

How to Become Wealthy Online  - Digital Marketing - Brian M Hazel

How to Become Wealthy Online - Brian M. Hazel

Thinking about How to Become Wealthy Online

=> Internet Marketing

I've Simply Laid Out a Few Items Below ... For You to Consider.


It's up to you to make a decision if any or every one of this seems like you ...

At this minute ...

You're not met in your job, or just cannot get excited about just what you do anymore.

Your month-to-month pay barely covers your expenses.

You can't remember the last time you had a pay raise.

Your employer is utilizing the latest round of austerity steps

as reasons to cut your pay and holiday by numerous days a year.

The federal government is most likely to up your retirement age to 68

Financial savings (read: what savings?) make virtually zero interest annually

(if you have any kind of that is).

In accordance with a FOX News study from April 2014,

one in five U.S. households are obtaining cash or using savings to cover food prices

(up 4% on in 2014).

The expense of living is moving upward greatly,

and also you locate it near on impossible to conserve any cash--

keep in mind cost savings?

You're obtaining also old to manage your own house

this depends upon where you live of course.

I'm composing this from Potomac Maryland, where the average house cost is $786,000.

You're horrified of any type of major cost,

like car repair services, rental fee rises, automobile insurance, utilities, fuel,

as you do not have any kind of spare cash.

You've already reduced unneeded expenditures to

the bone as well as you've absolutely nothing left to reduce.

You're hopeless making 'something' job

to enhance your revenue, yet promo as well as re-training in your present job

does not look appealing.

If you're over 40, Age is against you-- particularly

Due to the fact that they know you can not pay for luxuries,

you're fed up of your household as well as friends paying for stuff.

You imitate you're not hard up but you understand it's a lie.

Your household is making new budgets as a result of your earnings, or lack of it.

You're a lot more frustrated and also mad now compared to you were this moment in 2015--

and it's not obtaining any type of far better.

You feel worried more often, as well as for longer durations.

You've tried different 'generate income plans'

yet they just take your hard-earned cash as well as leave you with absolutely nothing.

You seem to be more tired at the end of the day.

You have less time for your family and you're not getting anymore done.

Your family and also loved ones are depending upon you,

and you want to recover your satisfaction as well as self-confidence.

You've obtained a 'must-make-it-work' state of mind and

also you're prepared to visit work-- no holds prevented, but just what should you do?

You intend to terminate your employer as well as help yourself.

You intend to have the ability to provide your

family members the sort of way of living they are entitled to.

To realize an exponential income growth.

This is most certainly => ( Your Solution).

BrianMHazel.com

P. S. ***Catch My Most Recently Recorded 

How to Become Wealthy Online

Live Interview ==>> ( Click Here )

Applied Cash Flow - Banner Ads - Brian M. Hazel

Banner Ads - How and Why 

My Secret Massive Traffic Source for  =>Applied Cash Flow. 

Is not only Solo Ads....

Being extremely 'visual' (the optics) 

is very important in a world steadily moving away from 

dealing with individual alphanumeric characters, only.

Hence forth - The Banner Ad

What is a Banner Ad?

One of the most popular forms of Internet advertising is the banner ad.

Banner ads are images displayed as a box 

containing graphics which link is directed to a url by hypertext.

A banner ad is similar to a traditional ad you would see in 

a printed publication, but it can bring a potential customer directly to whatever url you specify.

Types of Banner Ads

Like print ads, banner ads come in a variety of shapes and sizes.

The Internet Advertising Bureau (IAB) specifies eleven different banner sizes, according to pixel dimensions. A pixel is 

the smallest unit of color used to make up images on a computer or television screen. However, the (IAB) are not the 

only banner ad shapes and sizes, but they are a good representation of the range of common banner ads and account 

for 80% of advertisers using them as a standard.

These are the IAB’s standard banner sizes and some are shown for size purposes only.

250 x 250	Square Pop-Up
240 x 400	Vertical Rectangle
336 x 280	Large Rectangle
300 x 100	3:1 Rectangle
720 x 300	Pop-Under
468 x 60	Full Banner
234 x 60	Half Banner
120 x 90	Button 1
120 x 240	Vertical Banner
125 x 125	Square Button
120 x 600	Skyscraper

250 x 250 Pixels

720 x 300 Pixels (Leaderboard-reduced in size to fit post)

486 x 60 Pixels (Full Banner)

This one is loud but an example of a way to grab attention.

234 x 60 Pixels (Half Banner)

120 x 90 Pixels (Button 1)

120 x 240 Pixels (Vertical Banner)

125 x 125 Pixels (Square Button)

The full banner (468 x 60) is by far the most popular, but you will see all these variations.

The simplest banner ads feature only one, static GIF or JPEG image, 

which is linked to a specified URL. 

An animated banner is a GIF file which displays several different images in succession, 

to create the effect of animated motion. You can create on yourself, or hire someone. 

Another option for beginners is to visit Make a gif website (http://makeagif.com). 

It has a tool you can use to create one yourself.

What Are Banner Ads Supposed To Do?

You want your banner ad/s to do one of two things. 

Ideally, a visitor who sees your banner ad will click on it 

and go to your capture page or sales page, 

and the destination appealed enough to them for you to gain a customer. 

You have a conversion from a click to a sale.

A second effect of banner advertising is branding. 

The more people see your banner ad/s, they start to recognize it. 

When branding occurs, you have a higher chance of click throughs.

How Do I Measure The Effectiveness of my Banner Ad/s?

There are are several ways a banner ad can be successful and several ways advertisers measure banner ad success:

Clicks/Click-throughs: This is the number of visitors who click on your banner ad, which takes them to your capture or sales page, hopefully resulting in a sale. Publisher sites often sell banner ad space on a cost-per-click (CPC) basis.

Click-through rate (CTR): This describes the ratio of page views to clicks. It is expressed as the percentage of total visitors to a particular page who actually clicked on the banner ad. The typical click-through-rate is something under 1 percent, however there are many ways to increase your click through rate, which is a topic for a different article.

Page views: Also called page impressions which is the number of times a particular web page has been requested from the server. Advertisers are interested in page views because they indicate the number of visitors who could have seen the banner ad. Although they don’t measure the effectiveness of a branding campaign, they do measure how many visitors were exposed to it. The most common way to sell banner ad space is cost per thousand impressions, or CPM (In roman numerals, M equals a thousand).

Cost per sale: This is the measure of how much advertising money is spent on making one sale. Advertisers use different means to calculate this, depending on the ad and the product or service. Many advertisers keep track of visitors using internet cookies. This technology allows the site to combine shopping history with information about how the visitor originally came to the site.

Different measures are more important to different advertisers, but most advertisers consider all of these elements when judging the effectiveness of a banner ad.

Who Makes Banner Ads?

Anybody with computer knowledge can learn how to make a very basic banner ad. 

To code the banner, combine the HTML tag for a link with the HTML tag for an image. 

You can create the necessary graphics using a simple computer art program, 

or to a more professional platform such as Photoshop.

This code creates the banner image and links it to the url you specify.

There are many ad agencies and freelance banner ad designers, 

and they have a wide range of experience, ability and success. 

They also have a wide range of fees: You can go to fiver.com for a $5 banner ad, 

or you can get a professional banner ad designed for $50 upwards of $1,000.

There are also websites that offer free banner ad creation but 

you have to deal with advertisements and they have their limitations.

Here are a few free banner design sites you can try out. 

Some are very easy to use and are great for those who are not graphic designers.

http://www.gimp.org/

http://www.bannersnack.com

http://www.mybannermaker.com/

http://bannernow.com/

http://123-banner.com/

http://www.google.com/ads/displaynetwork/

Like most forms of advertising, banner ads vary considerably in quality because 

their creators vary a great deal in ability and experience. 

The range is even greater with banner ads than with most other forms, 

however, because it is so easy and inexpensive to create and post banners.

Advertising with Banners

The two most popular ways to advertise your banner ad is:

1) Pay publisher sites to post your banner.

2) Pay an organization, usually a banner network like DoubleClick to post the banner on a number of publisher sites.

If you want to get your banner ad/s on a lot of sites in a short amount of time (and don’t want to pay for it) then your best bet is joining a banner exchange program. However, keep in mind, “You get what you pay for.”

Buying Advertising

If you are interested in buying advertising space, here are three popular options:

1) Approach Websites and Publishers Yourself

2) Employ an advertising agency

3) Join a banner ad network

1) Approach Websites and Publishers Yourself

• Placing your banner ads yourself gives you a lot of control, however it can be very time consuming.

• Investigate potential publisher sites to decide if their content matches the internet marketing or making money online niche.This can be a relatively inexpensive way of advertising compared to hiring an ad agency, if you target small web sites that don’t attract a lot of other advertisers. If you choose such sites carefully, your banner ad can be fairly effective.

• A small website that caters to a particular niche may not have very high traffic, but the people who visit are all interested in some of the same things. A couple of niches for internet marketing.

• You have to approach each site individually, follow its particular procedures and purchase its particular advertising packages.

• Start by searching the site to see if they have a page for potential advertisers.

• If you can’t find anything online, call the site or send them e-mail. Shop around for an advertising arrangement that meets your needs and fits your budget.

• Larger sites will probably have a set advertising package with a relatively high price tag.

Employ an Advertising Agency

Another alternative is agency advertising, 

however I will not go into detail for this tutorial.

but it is an available option.

Join a Banner Ad Network

• If you want to place your banner ads on a lot of sites and don’t want to put in the time to negotiate with the sites yourself, then using a banner network is a good option, however you will have less control. Banner ad networks act as brokers between advertisers and publishers. They take care of placing an advertiser’s banner ads and tracking all activity related to that ad.

• You definitely need to shop around to find a suitable banner network. For one thing, many of the larger banner networks primarily sell advertising space from high-traffic publisher sites, which may be too expensive for your budget.

• There are banner ad networks that specialize in more affordable advertising space on smaller publisher sites, and a few networks offer discounted “remainder” advertising space, also called excess banner inventory, which is simply ad space that didn’t sell at the regular price. You should also check out networks that specialize in a particular kind of site, as they may place your ads more effectively.

• Unfortunately, there are plenty of banner ad networks that promise more than they deliver and that fail to place your ads effectively, so be sure to research a network thoroughly before you join.

What Makes a Banner Ad Effective?

There are no concrete rules about what makes a good banner ad. As in all advertising, an effective banner depends upon many different factors.  There is no sure way to predict how well any banner ad will do. A lot of successful banner ads are the result of extensive trial and error experimentation: A website puts a banner ad up and monitors the response it gets. If that doesn’t work, the site tries something else to get the desired results.

There are a few qualities that will help you generally increase your effectiveness with your banner ad/s. If you are posting a banner ad campaign you should keep these suggestions in mind:

• Post banner ads on pages with related web content — the more related, the better.

• Advertise a particular product or service in your banner, rather than your site generally.

• If you advertise a particular product or service, link the banner ad to that part of your web site, rather than your home page.

• Put banner ads at the top of the page, rather than farther down.

• Use simple messages rather than complicated ones.

• Consider animated ads for certain websites.

• Your graphic content should pique visitor curiosity, without being too obscure.

• Keep banner ad size small. If the page takes too long to load, a lot of visitors will go on to another page.

***Advanced Information

I debated whether to include some of the huge internet advertising networks 

since this post is targeted for the basics. 

I decided to include these for future reference 

in case you decide that banner advertising becomes your major advertising method.

• Most banner ad networks sell their advertising by specializing in either impressions or click-through rates:

• Some major impression networks are:
  DoubleClick by Google- http://www.google.com/doubleclick/
  BURST! Media-http://www.burstmedia.com

• Some major click-through networks are:
  Value Click- http://www.valueclickmedia.com/
  Banner Space- http://bannerspace.com/

Most sites sell advertising space on a CPM basis, in a package consisting of a certain number of impressions. 

CPM varies considerably — you can expect to pay anywhere from $5 to $100 per thousand impressions 

on a fairly popular site. 

There is such a wide range because 

different websites have different levels of popularity and different audiences. 

A site with consistently high traffic will usually charge a lot more than a less popular site. 

If a site caters to a particular niche, it may charge more than a general interest 

site because its advertisers can more effectively target a specific demographic.

The amount of impressions in an advertising package varies, 

but 50,000 to 200,000 impressions sold at a time is typical of good-sized sites. 

Smaller sites may not have any advertising plan whatsoever, 

which means you might be able to work out a good deal with them.

There is an unlimited resource of information online about banner advertising. 

I hope you are inspired to get started with banner advertising.

BrianMHazel.com

P. S. ***Catch My Most Recently Recorded 

Live Interview ==>> ( Click Here )