How to Get Rich Online - Social Media Marketing 2018
Hi Guys Brian M Hazel here,
My personal experience has shown me
that the easiest type of free marketing is social media marketing.
This has taken on increased importance in the wake of the
Panda and Penguin upgrades to the Google search engine algorithm.
Google now gives more weight to websites that have the most
social approval signals, ranking them higher.
Like Search Engine Optimization, social media marketing can take a
while to gain traction because it takes time to build a following of
social media contacts, interact with them, bring them to your pages,
then get them to give you social approval signals.
The best approach is to focus on multiple social media outlets,
not just one or two, partly because the popularity of social media sites
changes and what is the most popular one today may not be as popular
tomorrow. Also, your prospective customers are also using multiple sites,
so if focusing only on a few could mean you are missing a large
segment of potential customers.
What are the most Important Social Media Sites?
Excluding Facebook, Twitter and Instagram – which will be addressed
in a separate article — the most important
social media platforms that you need to be involved in today are:
1. YouTube – Video is the format of choice for web
users today. Thanks to 3G and 4G networks and WiFi, nearly everyone has
access to streaming video on their smart phones and tablets. YouTube,
which is owned by Google, is the biggest and most significant
distributor of video.
2. LinkedIn – This site focuses more on business
networking rather than social networking. But LinkedIn continues to be
an important platform for reaching corporate and commercial customers.
3. Pinterest – Currently, Pinterest is one of the
most popular social preference platforms. It allows members post links
to things they like. If that includes one of your links, you can expect a
ton of traffic to your landing pages.
4. Google+ – Google+ tries to combine all the best
features of the other social media sites – such as email, social
sharing, social preference – with killer apps like free video
conferencing to make it the premier social media site on the web.
Social Comment Sites
Thanks to the spread of mobile media, social comment sites are
growing in popularity. These include such apps as foursquare, Urban
Spoon, Yelp and many others. Social comment sites let users post
comments, reviews, images, ratings and other opinions on businesses they
visit or any topic they like directly from their mobile devices.
This can have serious consequences, especially for the brick and
mortar business owner, because if customers post negative comments it
can not only hurt your reputation but also can continue to linger on the
web for a long time. On the other hand, positive comments can help
drive more foot traffic to your business.
For the web-based marketer, social comment sites’ benefits lie
primarily with social approval signals they can provide. Positive
reviews of your web pages can help boost your web page ranking on
Google. You also should quote positive reviews on your own web pages,
social media accounts, or even in advertising and marketing materials.
Value of Social Approval
Social approval signals can help your marketing efforts go “viral”,
which refers to techniques that use social networks and other web tools
to produce explosive awareness in brand or product awareness.
Like viral infections or computer viruses — which spread from
computer to computer exponentially – social approval signals such as
Facebook “Likes”, Tweets, Google Plus “+1’s” and others can spread the
word your brand or products quickly.
Internet users now have the ability to share and spread viral
messages they enjoy faster and with more people than ever before with
literally the push of a button. One person can promote your posting to
hundreds or even thousands of social media contacts, who can then pass
the it on to tens of thousands or even millions more.
Google+
Google+ takes the best features of the internet’s most successful
sites – including Facebook, Twitter, LinkedIn and even YouTube – and
puts them all in one place. That makes them easier to coordinate on your
Google+ brand page.
Google+ allows you to create individual Circles for friends, family,
acquaintances, employees, vendors, or any category you want. You also
can create sub-categories within these Circles to make it easier to
communicate effectively with specific groups.
Hangouts is Google+’s free web-based chat program that lets you
interact with other users in real time using text, video, or audio feeds
that are connected directly to your Google+ home page.
Hangouts can be used for many purposes, such as providing live video
one-on-one video customer service, answering customers’ questions, or
showcasing your products’ best uses. You also can use it to host
webinars, record them and then make them available online as squeeze
page giveaways.
Hangouts also offers a feature called On Air, which allows you to link
your Hangout to your YouTube channel, where it can be broadcast and
recorded, providing access to your videos to an unlimited number of
viewers via YouTube. Viewers can even submit live questions and comments
via text.
To learn techniques like these for creating online profitability,
Check Out -> (Brian’s Income Producing Online Concepts.)
P. S. ***Catch My Most Recently Recorded
Thanks for sharing this post!
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social media marketing
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