How to Get Rich Online - SEO 2018 - Brian M Hazel

Understanding SEO 

2018 SEO Updates

How to Get Rich Online - SEO  2018

Hi Guys Brian M Hazel here,

Search Engine Optimization, or SEO for short,

is a phrase that describes 

how you make => Income Producing Websites

more appealing to Google and other search engines. 

The more useful Google thinks your page will be to its users, 

the higher it will rank your page on the 

Search Engine Results Page (SERP) for your niche’s keywords.

If your website is ranked on the first page–or better yet, 

in the number one spot–more users will 

click on your website than on 

any of the other pages. 

This can mean the difference between success and failure.

Your chief goal should be to get ranked in the number one position 

in the SERP for your keywords, or at the very least on the front page. 

If your site isn’t in the top spot–or at least on the first page

–you can’t maximize traffic to your => Income Producing Websites 

because less than 11% of all internet users 

ever navigate past the first page.

In most cases, they don’t even go past 

the first few results on the first page, 

which is why it is critical for your website 

to land at the top of the first page.

Elements of SEO

To get your website in the top spot or on the first page, 

you need to use both on-page and off-page SEO techniques.

On-page SEO includes such things as using the best 

keywords for your product niche 

on your web pages, especially in strategic places such as the title, 

headline, subheads, and first and final paragraphs of copy. 

Repeating your keyword so that it represents 2% to 3% 

of the total words on your web page

–known as keyword saturation–

is another effective on-page SEO technique.

What Search Engines Want

Examples of off-page SEO methods would include 

things like creating a large number of backlinks to your web page 

from sites the search engines consider to be “authoritative.”

Authoritative sites are the places people go 

when they are looking for answers, such as Wikipedia, 

About.com or eHow.com. Web pages with suffixes like .edu and .gov 

are also considered to be authoritative sites.

Search engines will think your page is 

important if expert sites reference your web page.

The Google Algorithm

Google is the most important search engine on the Internet, 

representing about 65% of all searches worldwide.

Microsoft’s Bing search engine–

which also powers Yahoo!–

s the second largest search engine in the United States. 

In China and South Korea, its biggest competitors 

are Baidu and Soso. 

In Russia, it’s Yandex.

If you are working in the U.S., 

you should focus on improving 

your ranking on Google because all others use 

essentially the same criteria to index and rank web pages.

Updates to Google’s Search Engine Algorithm

Google has updated the formula it 

uses to determine a page’s ranking several times. 

Prior to the updates...which were known as Panda and Penguin.

Google valued the number of backlinks a page had, 

especially from authoritative sites.

But crafty Internet marketers figured this out and 

were able to create software that artificially created backlinks 

to their pages in order to inflate rankings. 

Google countered this by changing its search engines.

The Panda and Penguin updates assigned less weight to backlinks 

and more weight to social approval, 

which includes things like Facebook “Likes,” Twitter links, 

and especially Google+ +1’s.

Backlinks

Backlinks are still an important part of the way Google ranks pages, 

but not as important as they were 

before the Panda and Penguin updates. 

Having a lot of links to your pages from other pages will 

still increase your site’s SERP ranking, 

but it won’t increase it as much as 

having a lot of social approval signals will.

Authoritative Sites

Google wants to provide its users with sites that 

are genuinely going to be useful to that person. 

That’s one of the reasons why the algorithm was 

changed to give more weight to social approval.

Users decide which sites are useful and which are not by 

giving social signals like thumbs up, Likes, and so on. 

User favorites are ranked higher and considered to be authoritative.

Creating Backlinks from Authoritative Sites

One good way to improve your page rankings is to 

get backlinks from authoritative sites. 

To do this, leave comments in forums or blogs that 

have web addresses ending in .edu and .gov. 

Make sure you include a link back to your web page. 

The more relevant and valuable your posting, 

the more people will be likely to click on your link to learn more.

Or get your link posted on an About.com or eHow.com page 

so that every time somebody follows your link back to your page, 

its value increases incrementally on Google.

Beware of marketers who will offer to sell you thousands of 

backlinks to your pages for not very much money. 

Before Google updated its algorithm, this actually worked.

But now, these links aren’t going to help your ranking much. 

In fact, they could lower your ranking because Google 

now has filters that look for pages with artificial backlinks.

Instead, try to get backlinks from authoritative sites and 

devote your energy to getting 

more social approval signals for your pages.

How to Get Rich Online - SEO  2018 check out 

-> (Brian’s Income Producing Website Concepts.)

BrianMHazel.com

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How to Get Rich Online - SEO  2018