Friday, July 31, 2015

Applied Cash Flow - Secrets Revealed - Brian Hazel

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I Always use Email Templates with -> => Applied Cash Flow 

Email Campaigns... 

To stand out from the crowd .

 I like unique, eye-catching designs for my mailings. 

Today I'm going to talk about the right design of an entire email campaign

and how to create an email template that is both pleasing to the eye

and... efficient in terms of conversions.

Your Email Template is an Extension of your Website...
A high priority of email template design lies in your personal branding,

because your template should inherit (but not duplicate) your website design. 
illustration-site-template

The Difference between your Email Template and your Website?

Though your email message templates should be similar to your site... 
Such as ->Applied Cash Flow
These email template designs will have some differences, imposed by technical requirements:
  • It's best not to use large background images, because this kind of background would not be visible to one segment of your recipients, and to the other part, it might be duplicated across email width and height. I doubt you really want this.
  • You cannot use Javasscript or CSS that is activated from a header; as a result, there cannot be any sliders in your email template. It’s possible to achieve a similar effect using an animated .gif image. But in this case your email will be much “heavier”, since some mail clients may not detect animated images. Some of them will show the first slide only.
  • We recommend avoiding the use of large images for your email template, particularly in a header — this is only permitted if you need to put the image it there for a special purpose (for example, to draw the client’s attention to a limited-time offer). For example, a large constant, large header may discourage recipients from scrolling down, as they receive “identical” emails regularly.
  • Do not use non-standard fonts in your email template. If the recipient’s mail client does not have the font you choose, this font will be changed into another one, and “broken” page proofs may appear.illustration-big-header
Example of a large background image.
illustration-dontdoit

What should you Write?

Your email template should be designed and structured to frame your email message. You can add and change text content yourself, and use this template for multiple mailings. However, there are some nuances you should know to avoid having your e-newsletter fall into recipients’ spam folders:
  • Avoid extremes and contrast colors (like bright blue  #0000FF, bright red #FF0000,  yellow#FFFF00, green #00FF00, and so on)
  • Avoid using text written with “CAPS LOCK”
  • Do not use many exclamation marks !!!!, even if you want to emphasize a certain phrase. It’s better to highlight important text in bold.
  • Do not abuse readers with “calls to action”, especially in the subject line. For example, “Win a million in an hour”
  • Always specify width and height for images. These attributes should correspond to the actual size of the image.
illustration-shock

Is the Message for Onetime Use ?

Do not try to fill a single email message with a full load of information about you and your company (for example, price lists, news, activity description, links to related articles, and so on). Theoretically, your email message should fit on one screen. Be smarter — build your email marketing strategy in the best way, placing the most interesting content on the first place, and a recipient will notice it. Divide your information into multiple mailings and form a series of email campaigns. Send actual prices only, and favorable offers.

Can I Add a Video...

Once again, I want to direct your attention to the fact that you cannot use Javascript and iFrames in your email messages. In order to add a video, a simple preview is used, and wrapped into a link. This kind of video will be displayed in a new browser window, in a pop-up window, or under the message, depending on the recipient’s email client.
Click to enlarge

Email messages and forms

Do you want to get feedback and your subscribers’ personal data? What should you do for this? Of course, add a form. But you again need to restrict yourself to the main requirements of email messages. This may be the simplest form that you can generate using HTML code; but without verifying data correctness, without an error message, cryptographically unsafe, and with open data transmission. It goes without saying that the form handler should be placed on your website.
Have some empathy for your recipients – do not make them take such a risk. It would better to add a noticeable button that is linked to a webpage with your form.

“Fashionable” email messages

illustration-mobile
Each sphere of technology continues progressing from day to day, and email message design also gets innovations. More and more e-newsletter recipients view letters using mobile devices, smartphones, and tablets. Want to be in step with the times? The following rules will help you to stay up-to-date:
  • Use a pre-header. This is information displayed right after the email theme, when the message is not opened, but displays in a recipient’s inbox folder. Very often, this information is presented with an “alt” image attribute, company name, or even an unsubscribe link. Do not do that. Use the pre-header to your benefit: for example, write an extended email subject idea in it.
  • Use a single-column layout. If you want to add hot news into your email delivery, it’s better to insert it into the bottom of your email message. There must not be any news parallel to your message main content.
  • It’s preferable to place no more than two products in a row, because while scaling and proportion wheel, message content will be more readable.
  • Use large buttons. After several attempts to click small links, recipients no longer want to read your newsletters.
I personally use email marketing as my primary source of marketing methods.
Leveraging = >Applied  Winning


...with Email marketing 

Produces Massive Daily Cash Flow,

And...a HUGE Monthly Residual Income.

Wednesday, July 29, 2015

Monetize Email Marketing - Brian M. Hazel

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If you’ve been into -> Email Marketing...
For at least one day,

There’s no way you haven’t dealt with email bounces.
In fact, most of internet users who use email encounter bounced emails on daily basis.

A bounced email is one that never arrives in the recipient’s inbox; it is bounced back to the sender with an error message indicating that the email was never successfully sent.
Most emails bounce because of a permanent issue with the receiving email account, a temporary issue with the receiving email account, or because the email is blocked by the receiving server.
Bounce TypeDescription
NON BOUNCENon Bounce
HARD BOUNCEHard Bounce
SOFT BOUNCEGeneral Soft Bounce
SOFT BOUNCEDNS Failure
SOFT BOUNCEMailbox Full
SOFT BOUNCEMessage Size Too Large
GENERAL BOUNCEGeneral Bounce
MAIL BLOCKGeneral
MAIL BLOCKKnown Spammer
MAIL BLOCKSpam Detected
MAIL BLOCKAttachment Detected
MAIL BLOCKRelay Denied
AUTO REPLYAuto Reply
TRANSIENT BOUNCETransient Bounce
UNSUBSCRIBE REQUESTUnsubscribe Request
CHALLENGE RESPONSEChallenge Response

If you’ve been using bulk email senders, you know that if your email bounces, the reason is available in the recipients tab (the “campaign status” column).
General Bounce
A general bounce means that the server could not deliver an email message, and also could not detect a specific reason for the message’s return. In most cases, this is related to a soft bounce.
Example: “Connection timed out”
Hard Bounce
A hard bounce means that an email is considered permanently 'undeliverable' In most cases, a hard bounce indicates that the recipient email address does not exist. Often, these are old and expired addresses; however, it may also indicate that your emails are being rejected due to the SPF configuration on your DNS account. You may need to configure the SPF records to allow servers to send email from you.
Example: “550 User Unknown”
If your email bounces with this error message, review your contact’s email address, and see if there are any evident typos. If not, try to reach the recipients by other means to approve the address.
Soft Bounces
A soft bounce means that there is a temporary issue with the recipient’s email account, which is delaying message delivery. The email system will try to deliver the message several times over a period of hours or days, and will only consider it 'undeliverable' after the retry process times out. There are several types of soft bounces.
  • Mailbox Full: The email server is temporarily unable to deliver your message to the recipient email address because the recipient’s email inbox is full. This might be related to incorrect maintenance, but it could mean that the recipient no longer actively uses the email account, even though it still exists.
Example: “Mailbox over quota”
As with a nonexistent email address, you may want to contact the recipient by phone to check if the address is valid.
  • Message too large: If your email bounces and results in the following error, content in the email or attachments exceeds the size limits of the receiving server.
Example: “Exceeded maximum inbound message size”
bouncy ball
  • DNS Failure: The email server is temporarily unable to deliver your message to the recipient email address because of a DNS problem. This is most likely due to an issue with the settings for your domain, or related to the SPF records.
Example: “Host is unreachable”
You can contact your domain administrator for help.
  • Auto-Reply: This bounce means that the message has been delivered, but the recipient has activated an automatic response. The bounce status will be removed as soon as the recipient opens the email.
Examples: “Out of Office”; “Vacation Message”
Observe how often this email address ends up in this category. If months go by, and the person is still “out of office,” you may want to remove that contact from your mailing list.
  • Subscribe Request: This means that someone is requesting to be added to your opt-in mailing list. These requests are recorded when an auto-reply is sent to your bounce capture email account.
Mail Blocks 
A mail block is recorded when the recipient’s email server blocks an email message completely. The server rejects the message before even trying to deliver it to the inbox.
  • General: The recipient’s email server is blocking email from your email server.
Example: “550 Message REFUSED by peer”
  • Known Spammer: If sent email bounces and results in this message, it means you have a real problem to work on. The recipient’s email server is blocking messages from your email account because the message appears to have content that looks like spam.
Example: “REJECT Known SPAM source”
  • Relay Denied: The recipient’s email server is blocking messages sent through your server.
Example: “551 relaying denied”
bouncy ball 2
  • Spam Detected: The recipient’s email server is blocking messages from your email account because the message appears to have content that looks like spam.
Example: “550 possible spam detected”
  • Attachment Detected: The recipient’s email server is blocking the message because of the attachment. The attachment might be identified as a possible virus. The system may not allow attachments at all, or may block specific types of files. The size of the attachment may also be causing trouble. Make sure your attachment size is less than 10 MB.
Example: “552 Disapproved attachment”
Unsubscribe Request
The recipient is requesting to be removed from future email from you. A real person will reply to the email or click on the unsubscribe link. These unsubscribe requests are the same as an ISP spam complaint.
Transient Bounce
This bounce is recorded when the email server cannot deliver your message, but it is still trying, and will continue to try for a limited period of time.
Examples: “Warning: message still undelivered after 4 hours. Will keep trying until message is 2 days old”
Undetermined
This status is given when the cause of the bounce cannot be identified based on the feedback received from the receiving server.
Challenge-Response
Challenge-Response email systems were created as a reaction to the increasing circulation of spam. It is an automatic response from the recipient, requesting that the sender confirm that a real person is sending the message. Generally, confirmation is completed manually by entering a code or clicking on a hyperlink.
Hopefully, this short explanation of different types of email bounces will be of use for you the next time you push the “send” button on your email campaign.

And, Learn How...  I Personally Earn Upwards of 519.17 / Per Day
Plus  ... An Additional 19+ / Checks a Month in Residual Income.

Thursday, July 23, 2015

My Personal Best - 2016 - Brian M. Hazel

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Who are -> The World’s Most Famous Internet Marketers... 

Who sway the destinies of transnational corporations, 

By making them famous or plunging them into oblivion? 


Below are excellent examples of marketing campaigns that we as internet marketers can learn from.

We have all heard the phrase,

"Build a better mousetrap and the world will create a path to your door.

The internet gives us the ability to serve a truly global audience...Seize the Era!

411Sergio Zyman and new taste of America

Try to find at least one person who hasn’t tried Coca Cola.
The familiar taste is known around the world. But, surprisingly, only a few people know that a long time ago creators of the legendary Coca Cola wanted to replace it with New Coke.
In the 1980s, Sergio Zyman, the lead marketer of the company, was behind the launching of this failed campaign.
The New Coke didn’t last more than three months. The original taste was brought back 77 days later.
But Sergio wasn’t taken aback and decided to completely rebuild the marketing strategy.
As a result, he managed to strengthen its position in the world. In 5 years, the campaign
“Always Coca Cola” increased sales growth by 50% – from 10 to 15 billion boxes!
“If you don’t keep giving customers reasons to buy from you, they won’t”
Sergio Zyman

Howard Schultz and a cup of coffee9889-starbucks-wallpaper-164075

Howard Schultz joined Starbucks and turned a simple coffee selling company into a global chain of coffee houses and increased its profits by 300%! How did he manage to do that?
He launched a massive advertising campaign, made a technical renovation, and made several unordinary decisions.
For example, he personally ordered to remove hot sandwiches from the menu because their smell drowned out the smell of coffee.
He also doubled the insurance for his employees.
Today, Shultz remains one of the leading newsmakers; he constantly changes something and launches new products. USA TODAY called him “The Coffee Bill Gates”.
In 1997 Shultz published his famous book: “Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time”.
“To stay vigorous, a company needs to provide a stimulating and challenging environment for all these types: the dreamer, the entrepreneur, the professional manager, and the leader. If it doesn’t, it risks becoming yet another mediocre corporation.”
Howard Schultz


13499_dominos_front_image_appfPatrick Doyle and tasteless pizza

Domino’s Pizza is the second largest pizzeria after the U.S. chain Pizza Hut.
In 2010, the company released a sensational video in which marketers studied the reviews of the company’s product.
There were such phrases in the video as “the worst pizza I’ve ever eaten”, “crust tastes like cardboard”, “sauce as a usual ketchup,” etc.
After this enumeration of shortcomings, Patrick Doyle, president of the company, and other managers confessed how hard it was to hear it all.

And then there was the information about new technologies and formulas for making pizzas, which the company wanted to use for improvement.
And it worked! Sales rose to a record 14.3%!
“If you have nothing to say, tell the truth”
Patrick Doyle

Peter Carl Fabergé and Easter eggs86030732_4085697_judith_leiber_russian_egg_clutch_4_795_usd

Court jeweler of the Russian emperor, Carl Fabergé, managed to create the biggest jewelry company in Russia. Fabergé keenly felt fashion tastes and was ready to respond with a proposal on demand.
What’s more, he didn’t wait for demand for his items, he created it. His staff was among the first designers in the modern sense of the word.
Successful marketing ideas occurred to Carl Fabergé in 1883. He decided to create an Easter egg commissioned by Alexander III, as a surprise for the Empress Maria Feodorovna.
After this, Fabergé was commissioned to produce an egg every year. In total he created about 54 such eggs. Only 45 eggs remain today.
The process of making most of them took about a year.
As a leader, Carl Fabergé had the rare ability to find and attract talented people which resulted in the best jewelry masters working for him.
“I have little interest in expensive things if their price is only in the number of diamonds or pearls.”
Carl Fabergé

motto.net.ua_8853Steve Jobs and Apple

According to Apple employees, Steve Jobs’ most hated words were “marketing” and “brand”.
He thought people associated these words with television and advertising.
The main thing for Steve Jobs was the person’s attitude towards the product.
Therefore, the word “brand” in the company was perceived as indecent.
But wait a minute, isn’t marketing what Apple does best? How can the head of the company call it a dirty word? Everything is simple.
Apple treated its campaigns as an opportunity to tell people about its products and how they could make life better.
The important thing was that the marketing team worked closely with developers.
This allowed them to understand what the developers wanted to achieve and how the product could affect the lives of people.
“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.”
Steve Jobs


Julius Caesar and good reputationcaesar

When Julius Caesar was away in Gaul, his enemies in Rome tried to trash his reputation.
So he invented the advertorial which is a piece of writing that seems like news but is secretly an advertisement.
He started sending Rome reports on his progress, professedly to keep people informed, but really to make sure that everyone knew about his victories. It was a clear manipulation.
When Caesar finally crossed the Rubicon, he had a reputation to “die” for.

“Men in general are quick to believe that which they wish to be true.”
Julius Caesar


Lucky-Strike-cigarettes2Albert Lasker and smoking women

Thanks to Albert Lasker we know when to chew and when to speak, what people are doing in Villabajo and when there’s a holiday in Villarriba, what to drink, where to rest and which wings can brings us to the top of heavenly bliss.
Albert Lasker invented modern advertising. Once and forever….
Who knows if we would still remember today the WRIGLEY chewing gum, LUCKY STRIKE cigarettes, PEPSODENT toothpaste and PALMOLIVE soap if they didn’t earn millions thanks to Lasker.
No one before him managed to earn so much money on advertising.
Lasker loved to work with problem clients.
This allowed him to use the important instruments of the advertising business – market research.
At that time, no one even thought about monitoring the statistics or conducting a pall.
Lasker understood that to raise tobacco sales he had to address the uncovered audience.
It was him who created the smoking woman!
Women smoked before him, but not in the same way; before him, women only smoked a few, and only in special places.
It was considered indecent to smoke. Lasker’s wife smoked to lose weight, and this gave him the idea. He needed to make the image of smokers positively attractive. So he set to work.
Lasker popularized the image that was coming into fashion through the romantic image of a woman smoker in a cloud of tobacco smoke, and praised the healing properties of tobacco products that facilitated digestion.
 Millions of American women saw that in advertisements.
Famous actresses, singers and athletes took part in these advertising campaigns.
As a result, after coming home from work,
American women lit their first cigarettes LUCKY STRIKE with trembling hands.
“Goods that cannot be sold without advertising 
can’t be sold profitably even with advertising.”
Albert Lasker
Click Here to Learn How =>  I Dominate Online Income Programs
Producing Massive Daily Cash Flow,

And...a HUGE Monthly Residual Income.
Brian-THIS ONE2