Mobile Marketing Traffic - Brian M. Hazel - Digital Marketing

Why Optimize Mobile Marketing 

Mobile Optimization - Is Crucial

Mobile Marketing Traffic  - Brian M. Hazel

Hi Guys Brian M Hazel here,

Many Internet marketers make the mistake of 

thinking that once their website is up and running, 

their biggest job is finished. 

Actually, it’s just beginning. 

To understand why, answer this question: 

How do you usually access the Internet?

If you are like most people these days, you answered, 

“Through my smart phone” or “From my tablet.” 

Because of near universal WiFi and the affordability of mobile access devices, 

most web users today are accessing their favorite sites and pages 

from their portable mobile devices rather than their 

laptops or desktop computers.

That means that the website you have just finished

creating is essentially obsolete

– at least if it’s not mobile optimized.


Critical Content Presented Concisely

Unlike PC users, mobile users don’t want to download your entire web page.

It’s too much information, both for the user and for the devices themselves.

Instead, they are looking for key information that they can access quickly,

without having to click around to a lot of different pages.

Have you ever tried to click on a button on a smart phone?

It’s difficult, if not downright impossible!

That means your website needs to have a simpler,

streamlined version that mobile users can be diverted to.

In other words, your content needs to be mobile-optimized.


People Are Attached to Their Mobile Devices … Literally!

Today, most people won’t leave home without their smart phone

and they are using their mobile devices 

way more than they are using PCs and laptops –

especially when it comes to searching for the products 

and services they want while on the go.

If your business has only a regular website,

you are essentially shutting the door on the

majority of customers using the Internet today.

Because mobile devices have small screens,

run slower than PCs, and have tiny keypads,

the mobile version of your web page needs to account for these disadvantages.

Mobile optimized pages have to be easy to read,

provide critical content up top and be

easy to navigate without the use of the keyboard.


Advantages of Mobile Optimization

When your content is mobile optimized,

you not only have access to a much larger pool of prospective customers,

but you also have improved tracking thanks to built-in technologies of

most mobile web page generating software.

Getting the information you need to understand how page visitors behave

once they reach your mobile-optimized web pages can help you make

 improvements to make your pages even

more effective and give you the results you want.

To learn other mobile marketing techniques for increasing

the value and effectiveness of your web-based business,

Mobile Marketing Traffic 2018 - Brian M. Hazel

Check out My Personal Success... Google -> Brian M. Hazel

I have been Dominating Network Marketing for some time Now...

And Now You Understand... Exactly How => (Click Here)

Mobile Marketing Traffic 2018 - Brian M. Hazel

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Mobile Marketing Traffic  - Brian M. Hazel

How to Get Rich Online - Social Media Marketing 2018 - Brian Hazel

How to Get Rich Online - Social Media Marketing 2018

Hi Guys Brian M Hazel here,

My personal experience has shown me 

that the easiest type of free marketing is social media marketing. 

This has taken on increased importance in the wake of the 

Panda and Penguin upgrades to the Google search engine algorithm. 

Google now gives more weight to websites that have the most

social approval signals, ranking them higher.

Like Search Engine Optimization, social media marketing can take a

while to gain traction because it takes time to build a following of

social media contacts, interact with them, bring them to your pages,

then get them to give you social approval signals.

The best approach is to focus on multiple social media outlets,

not just one or two, partly because the popularity of social media sites

changes and what is the most popular one today may not be as popular

tomorrow. Also, your prospective customers are also using multiple sites,

so if focusing only on a few could mean you are missing a large

segment of potential customers.

What are the most Important Social Media Sites?

Excluding Facebook, Twitter and Instagram – which will be addressed 

in a separate article — the most important 

social media platforms that you need to be involved in today are:

1. YouTube – Video is the format of choice for web

users today. Thanks to 3G and 4G networks and WiFi, nearly everyone has

access to streaming video on their smart phones and tablets. YouTube,

which is owned by Google, is the biggest and most significant

distributor of video.

2. LinkedIn – This site focuses more on business

networking rather than social networking. But LinkedIn continues to be

an important platform for reaching corporate and commercial customers.

3. Pinterest – Currently, Pinterest is one of the

most popular social preference platforms. It allows members post links

to things they like. If that includes one of your links, you can expect a

ton of traffic to your landing pages.

4. Google+ – Google+ tries to combine all the best

features of the other social media sites – such as email, social

sharing, social preference – with killer apps like free video

conferencing to make it the premier social media site on the web.

Social Comment Sites

Thanks to the spread of mobile media, social comment sites are

growing in popularity. These include such apps as foursquare, Urban

Spoon, Yelp and many others. Social comment sites let users post

comments, reviews, images, ratings and other opinions on businesses they

visit or any topic they like directly from their mobile devices.

This can have serious consequences, especially for the brick and

mortar business owner, because if customers post negative comments it

can not only hurt your reputation but also can continue to linger on the

web for a long time. On the other hand, positive comments can help

drive more foot traffic to your business.

For the web-based marketer, social comment sites’ benefits lie

primarily with social approval signals they can provide. Positive

reviews of your web pages can help boost your web page ranking on

Google. You also should quote positive reviews on your own web pages,

social media accounts, or even in advertising and marketing materials.

Value of Social Approval

Social approval signals can help your marketing efforts go “viral”,

which refers to techniques that use social networks and other web tools

to produce explosive awareness in brand or product awareness.

Like viral infections or computer viruses — which spread from

computer to computer exponentially – social approval signals such as

Facebook “Likes”, Tweets, Google Plus “+1’s” and others can spread the

word your brand or products quickly.

Internet users now have the ability to share and spread viral

messages they enjoy faster and with more people than ever before with

literally the push of a button. One person can promote your posting to

hundreds or even thousands of social media contacts, who can then pass

the it on to tens of thousands or even millions more.

Google+

Google+ takes the best features of the internet’s most successful

sites – including Facebook, Twitter, LinkedIn and even YouTube – and

puts them all in one place. That makes them easier to coordinate on your

Google+ brand page.

Google+ allows you to create individual Circles for friends, family,

acquaintances, employees, vendors, or any category you want. You also

can create sub-categories within these Circles to make it easier to

communicate effectively with specific groups.

Hangouts is Google+’s free web-based chat program that lets you

interact with other users in real time using text, video, or audio feeds

that are connected directly to your Google+ home page.

Hangouts can be used for many purposes, such as providing live video

one-on-one video customer service, answering customers’ questions, or

showcasing your products’ best uses. You also can use it to host

webinars, record them and then make them available online as squeeze

page giveaways.

Hangouts also offers a feature called On Air, which allows you to link

your Hangout to your YouTube channel, where it can be broadcast and

recorded, providing access to your videos to an unlimited number of

viewers via YouTube. Viewers can even submit live questions and comments

via text.

How to Get Rich Online - Social Media Marketing 

To learn techniques like these for creating online profitability, 

Check Out -> (Brian’s Income Producing Online Concepts.)

BrianMHazel.com

P. S. ***Catch My Most Recently Recorded 

Live Interview ==>> ( Click Here )

How to Get Rich Online - Social Media Marketing - Brian M Hazel

How to Get Rich Online - SEO 2018 - Brian M Hazel

Understanding SEO 

2018 SEO Updates

How to Get Rich Online - SEO  2018

Hi Guys Brian M Hazel here,

Search Engine Optimization, or SEO for short,

is a phrase that describes 

how you make => Income Producing Websites

more appealing to Google and other search engines. 

The more useful Google thinks your page will be to its users, 

the higher it will rank your page on the 

Search Engine Results Page (SERP) for your niche’s keywords.

If your website is ranked on the first page–or better yet, 

in the number one spot–more users will 

click on your website than on 

any of the other pages. 

This can mean the difference between success and failure.

Your chief goal should be to get ranked in the number one position 

in the SERP for your keywords, or at the very least on the front page. 

If your site isn’t in the top spot–or at least on the first page

–you can’t maximize traffic to your => Income Producing Websites 

because less than 11% of all internet users 

ever navigate past the first page.

In most cases, they don’t even go past 

the first few results on the first page, 

which is why it is critical for your website 

to land at the top of the first page.

Elements of SEO

To get your website in the top spot or on the first page, 

you need to use both on-page and off-page SEO techniques.

On-page SEO includes such things as using the best 

keywords for your product niche 

on your web pages, especially in strategic places such as the title, 

headline, subheads, and first and final paragraphs of copy. 

Repeating your keyword so that it represents 2% to 3% 

of the total words on your web page

–known as keyword saturation–

is another effective on-page SEO technique.

What Search Engines Want

Examples of off-page SEO methods would include 

things like creating a large number of backlinks to your web page 

from sites the search engines consider to be “authoritative.”

Authoritative sites are the places people go 

when they are looking for answers, such as Wikipedia, 

About.com or eHow.com. Web pages with suffixes like .edu and .gov 

are also considered to be authoritative sites.

Search engines will think your page is 

important if expert sites reference your web page.

The Google Algorithm

Google is the most important search engine on the Internet, 

representing about 65% of all searches worldwide.

Microsoft’s Bing search engine–

which also powers Yahoo!–

s the second largest search engine in the United States. 

In China and South Korea, its biggest competitors 

are Baidu and Soso. 

In Russia, it’s Yandex.

If you are working in the U.S., 

you should focus on improving 

your ranking on Google because all others use 

essentially the same criteria to index and rank web pages.

Updates to Google’s Search Engine Algorithm

Google has updated the formula it 

uses to determine a page’s ranking several times. 

Prior to the updates...which were known as Panda and Penguin.

Google valued the number of backlinks a page had, 

especially from authoritative sites.

But crafty Internet marketers figured this out and 

were able to create software that artificially created backlinks 

to their pages in order to inflate rankings. 

Google countered this by changing its search engines.

The Panda and Penguin updates assigned less weight to backlinks 

and more weight to social approval, 

which includes things like Facebook “Likes,” Twitter links, 

and especially Google+ +1’s.

Backlinks

Backlinks are still an important part of the way Google ranks pages, 

but not as important as they were 

before the Panda and Penguin updates. 

Having a lot of links to your pages from other pages will 

still increase your site’s SERP ranking, 

but it won’t increase it as much as 

having a lot of social approval signals will.

Authoritative Sites

Google wants to provide its users with sites that 

are genuinely going to be useful to that person. 

That’s one of the reasons why the algorithm was 

changed to give more weight to social approval.

Users decide which sites are useful and which are not by 

giving social signals like thumbs up, Likes, and so on. 

User favorites are ranked higher and considered to be authoritative.

Creating Backlinks from Authoritative Sites

One good way to improve your page rankings is to 

get backlinks from authoritative sites. 

To do this, leave comments in forums or blogs that 

have web addresses ending in .edu and .gov. 

Make sure you include a link back to your web page. 

The more relevant and valuable your posting, 

the more people will be likely to click on your link to learn more.

Or get your link posted on an About.com or eHow.com page 

so that every time somebody follows your link back to your page, 

its value increases incrementally on Google.

Beware of marketers who will offer to sell you thousands of 

backlinks to your pages for not very much money. 

Before Google updated its algorithm, this actually worked.

But now, these links aren’t going to help your ranking much. 

In fact, they could lower your ranking because Google 

now has filters that look for pages with artificial backlinks.

Instead, try to get backlinks from authoritative sites and 

devote your energy to getting 

more social approval signals for your pages.

How to Get Rich Online - SEO  2018 check out 

-> (Brian’s Income Producing Website Concepts.)

BrianMHazel.com

P. S. ***Catch My Most Recently Recorded 

Live Interview ==>> ( Click Here )

How to Get Rich Online - SEO  2018

How to Get Rich Online - Free Traffic - Brian M Hazel

Understanding Keywords for 2018 

Hi Guys Brian M Hazel here,

How to Get Rich Online...

Free Traffic...!!! 

Search engines are powered by the

words users enter when they conduct searches.

These are called “Keywords.”

Google and other search engines

use keywords to provide the links to => PROFITABLE WEBSITES

they think the user will find most helpful.

These results are then ranked according to

Google’s search engine algorithm.

By discovering the best keywords for your internet marketing

niche and including them in strategic places on your web pages,

you can improve your ranking on the

Search Engine Result Pages (SERPs) for those keywords.

Conducting Keyword Research

Keyword research means finding the best keywords for your product niche.

When you optimize your web pages with the best keywords,

search engines like Google and Bing

will index your pages and rank them higher,

ideally in the top three spots.

If you use bad keywords or don’t optimize

them correctly within your web pages,

your pages will be ranked so low that nobody is going to find them.

The first step is to create an initial list of possible keywords.

Basically, you will be brainstorming ideas.

For example, if your product is a dog obedience course...

Which happens to be an evergreen niche,

Your initial list might include keywords like:

- Dog obedience

- Puppy house training

- Canine obedience

- How to train your dog

- Dog training

- Puppy obedience

Write down all the main categories of your niche and

any other words or phrases that might fall under each of those categories,

and then create as many variations as you can of those keywords.

Come up with the best list of both general and specific keywords that you can.

You will test them later to see which ones are the most effective.

Make sure you pick between two and five words within your keyword phrases.

Anything longer than that and the likelihood that

people will type them into the search engine goes down.

An exception to this rule is when you

 include “How do I …” or “Top 10 Ways to …” as part of your keywords.

These tend to work pretty well.

However, in most cases, your keyword phrases should be brief.

Finding the Most Successful Keywords

Ideally, the keywords you choose should be overripe and under-exploited.

In other words, they should be keywords that describe

things that have a lot of people looking for products in that sub-niche,

with not a lot of other people offering them.

Find these and you can virtually print money.

Now you want to do monthly searches in keywords for your niche,

and also find out how much competition each has.

Google has a free Adwords Keyword Tool

you can use to search for various keywords.

Because Google has the biggest and most popular search engine,

it makes sense to use its tools to find the

best niches–especially when they’re free!

The next step is to find within this

general niche those sub-niches that are overripe and under-exploited.

Long Tail Keywords

Long tail keywords are the words and

phrases users type in to search for a particular niche.

They make it easier for you to hone in on the specific

target audiences within your niche.

For example, they can be geographically

based–such as “Atlanta dog obedience schools”–to make them more specific.

Keep track of all the long tail keywords you find so you can

focus on these secondary ones that still get a lot of

searches but aren’t already being used by other marketers.

Keyword Placement

Where you place the keywords is really important.

Search engines prefer to see your keywords and phrases in the headline,

 in sub-headlines, and in the first and last paragraphs.

Your primary keyword also should be included in your URL,

or web address name.

WordPress has a handy All-in-One SEO Pack plug-in that

automatically includes keywords in your metadata,

which are the little descriptions beneath each link on Google.

You also can use to break up your page with headings

and to let search engines know which keywords are important on your pages.

Type one or more keywords into your

image file name and also include it in the ALT text

for the image for extra measure.

Keyword Saturation

In the remaining part of your page content,

where you distribute them isn’t as important as

long as you have the proper saturation level.

Include keywords within your content the optimal number of times,

known as keyword saturation.

Search engines give a higher ranking to pages that

have keyword saturation of about 2%.

If your web content is 500 words,

your keywords should be included about 10 times:

500 (Total # of Words) x .02 (Optimal KW Saturation Rate) = 10.

To learn more techniques like these for improving your

profitability by driving organic to your opportunity…

Check out My Personal Success... Google -> Brian M. Hazel

I have been Dominating Network Marketing for some time Now...

And Now You Understand... Exactly How =>(Click Here)

BrianMHazel.com

P. S. ***Catch My Most Recently Recorded 

Live Interview ==>> ( Click Here )

How to Get Rich Online - Free Traffic