Blogging - Email Marketing - Brian M. Hazel

Content Marketing - Headlines 

Dominate - Network Marketing 

I teach, to maximize the profits with  => Applied Cash Flow

that headlines are the single most important 

part of any marketing document,

be it an email, a sales letter, squeeze page or paid advertisement. 

That’s because the headline is your first and only opportunity 

to capture the attention of the prospective customer.

If you headline fails to make an instant, 

immediate impression upon your reader, 

they will stop reading further and probably are lost to you forever.

The best headlines – those that grasp your page visitor by the lapels, 

shake them up and refuse to let go – share three common traits. 

If you ensure that your headlines always includes these three qualities, 

you can attract a greater number of prospects 

to spend more time with your copy and enhance your chances of 

converting them into a long-term customer, 

which is the ultimate objective of any marketing document.

Clarity Is King

The first and most important quality of any great headline 

is that it can be immediately understood by anybody who is reading it. 

The more clarity a headline has, the more appealing it will be to page visitors.

If your headline is in any way ambiguous, confusing, 

or doesn’t provide a clear and concise message that can be grasped instantly, 

it is going to turn readers away in droves. 

Clear, easy to understand headlines should be as specific as possible.

Remember, the people who are landing on your pages or seeing 

your ads are looking for solutions and answers. 

The last thing they want to do is to spend more time trying 

to figure out what is meant by an ambiguous or uncertain headline. 

Be as clear as you can possibly be.

Headlines Have Two Parts

The most effective headlines have two parts: 

The headline itself and the sub-headline, 

also known as the “sub-head”. 

One way to think of it is like this: The headline is the bait that gets the prospect 

in the door and the sub-head is what you use to hook 

them in so they will keep reading.

A clear and concise headline is critical, 

but by itself it usually is not enough to fully engage the reader. 

It needs help – in the form of a great, 

informative sub-head that boosts the clarity the reader gets from the headline.

The sub-head acts to reaffirm the reason 

why your reader has landed on your page or 

looked at your ad in the first place. 

It should set the stage for the story your content is about to tell them.

The Best Headlines Include Numbers

There is a whole body of research that proves that people 

using the Internet are astronomically more likely to click through 

on a headline that includes a number than one that simply includes words. 

This has something to do with the way our minds are wired.

Numbers express certainty. 

They subconsciously tell the reader that there message expressed 

in the headline is based on substance and fact, 

so people seeking solutions or answers online are naturally 

more attracted to headlines that include numbers than they are to just words.

The numbers you put in your headlines can 

include all kinds of figures, including percentages, 

the amount of things on lists, time measurements, and so on:

“3-Day Free Trial for All New Subscribers”

“Top 5 Ways to Shed Weight Fast”

“Increase Sales by 30% in 30 Days Using This One Weird Trick”

Generally, the number will be in the main headline rather than the sub-head. 

But the information in the sub-head should support 

whatever number you include in the headline.

These three qualities are so widely used that headlines 

that don’t include them are often perceived as 

jarring or off-putting – and usually fail to convert. 

Successful marketers understand what works and what doesn’t, 

so they gravitate toward the tried and true in order to maximize their results.

If you keep your headlines clear and to the point, 

include sub-headlines that support the primary

point of the main headline, and include numbers to give your 

headline substance and authority, 

you can exponentially increase your conversion rates regardless of 

what type of marketing document you are using.

To learn more techniques like these for improving your over-all profitability.

Check out My Personal Success... Google -> Brian M. Hazel

I have been Dominating Network Marketing for some time Now...

Click Here and Understand Exactly How =>(Click Here)

 

BrianMHazel.com

 

P. S. ***Catch My Most Recently Recorded 

 

Live Interview ==>> ( Click Here )

How I Earn a Living Blogging - Brian M. Hazel

    

Start a Profitable Blog - Brian M. Hazel

So what is blogging really all about? 

First off, let me tell you that it's a => Lucrative Business to Blog 

And that blogs are easy to set up and manage. 

Imagine getting paid to write about subjects that interest you, whenever you want, 

Wherever you are! 

The flexibility involved allows you to maintain your blog at your own pace,
and with Internet cafe's easily accessible all over the globe,
even your vacation won't get in the way of your blogging...
Or should I say: even your blogging won't get in the way of your vacation?

In this article, let's take a look at the profitability of a blog and set up one of our own,

Free of charge!

Interested?

Read on!

First, you need to get yourself  => A Blog. 

There are several options – host a blog on your own domain or get a free one.
For starters, let’s talk about the free blogs.

You can obtain one at http://www.blogger.com  - like I have... => Click Here

or at http://www.wordpress.com.

WordPress is a free blog engine that is robust and infinitely expandable.

Blogger is actually owned by Google, so it will be detected by Google’s radar faster
and you will be indexed more quickly.

WordPress.com, however, is an another option  and, I have no comparison on the speed of getting indexed by search engines.
However, WordPress is better in the sense that it has more advanced features such as Trackbacks and Categories.
You can also manage your sidebar links more efficiently (more about this later).

Get a free blog at either Blogger or WordPress. Then, familiarize yourself by publishing your first post on your blog and tinkering around with the options and templates.

Here are some words to start expanding your blogging vocabulary:

Permalink – Permalink stands for permanent link, which is a URL (Uniform Resource Locator) that leads to an individual post that you make in your blog.

Trackback – When you post about someone else’s blog post elsewhere, your post will show up in their “trackback” section. This feature, however, is not available with a Blogger account.

Pinging – Blogging seems to be paired with pinging almost every time either one is mentioned nowadays. Pinging is actually the action where a certain aggregator is notified whenever your blog is updated, so that the aggregator may show the newest post of your blog on their website. This is a useful way to gain traffic, which I'll discuss in a future article.

Content

Next, let's look at the type of content that's suitable for your blog in order to make it profitable. You need to understand that there is no fixed scope that your blog should have, which means you can write about whatever you’re interested in.

Mind you, the difference between a profitable blog and a non-profitable one is the way you write. What would you prefer: reading your university professor’s lecture notes or the latest novel by your favorite author?

People prefer to read "light" items most of the time.

When they check out your blog, they are not only looking for information, but they are also looking for information that they can access easily.

So, to attract more visitors as well as to keep your current readers coming back for more, it's very important to add a personal touch to your blog posts. This can be done by simply imagining that you’re talking with your personal friend.

An extra bonus for your readers would be a great sense of humor, so try to add funny comments in your articles where relevant.

Another important point is to avoid addressing your reader as a plural unit. Don't write as if you’re preparing a speech. Instead, write as if you’re having a conversation with a single person, an equal friend, because this will make your reader relate to you more easily.

Besides that, it's also very useful to establish your own personality through your words.
We're very curious creatures, so naturally your visitors would want to know as much
about you as the information you’re offering them.

Having a distinctive personality in your blog will make a world of difference between your blog about gadgets and all the other blogs about gadgets out there.

This is a lot like creating your own brand name, where people immediately remember your blog’s name when they need information about gadgets, just like how people immediately think of McDonald’s for fastfood or Nike for sportswear.

There will be more on the subject of content the next time.

When word gets around about your command of blogging, others who need to know about blogging will start to actively seek you out!

Click Here to Learn How =>  I Dominate Online Income Programs

Producing Massive Daily Cash Flow,

And...a HUGE Monthly Residual Income.

BrianMHazel.com

P. S. ***Catch My Most Recently Recorded 

Live Interview ==>> ( Click Here )

Massive Traffic/Leads - Adam Ross Gregory - Interview w/Brian M. Hazel http://www.myfirstonlinepayday.com Massive traffic and leads are easily attainable with conventional methods.I a...

Click Here => Applied Cash Flow 

And, Learn How...  I Personally Earn Upwards of 519.17 / Per Day

Plus  ... An Additional 19+ / Checks a Month in Residual Income.