As you know the word 'FREE' has always been considered a dirty word
when discussing spam filters.
Sometimes it was blamed for totally ruined email campaigns.
But, is it a mistake to use the term 'FREE' in your email messages...?
Hubspot has tested this.
They prepared 2 versions of the email message regarding their
new Report they were giving away for free.
1 version: “Free Report” phrase in a subject line + 3 words FREE in the body of the email.
2 version: “SEO Report” phrase in a subject line + no free-word in the body of the email, they used SEO instead.
2 version: “SEO Report” phrase in a subject line + no free-word in the body of the email, they used SEO instead.
Deliverability results were as follows:
1 version: passed 7 of 9 filters in Return Path’s SPAM filter check; was delivered to 99.3% of selected recipients.
2 version: passed 8 of 9 filters in Return Path’s SPAM filter check; was delivered to 99.2% of selected recipients.
2 version: passed 8 of 9 filters in Return Path’s SPAM filter check; was delivered to 99.2% of selected recipients.
As you can see, the term 'FREE' didn’t change a thing,
and the delivery rate is quite the same.
But the 2 version had 17% better click-through rate.
and the delivery rate is quite the same.
But the 2 version had 17% better click-through rate.
As you can see,
it’s really up to you whether to use the term 'FREE' in your email messages.
Just make sure it really fits your selected audience, and your subscribers will get it the right way.
it’s really up to you whether to use the term 'FREE' in your email messages.
Just make sure it really fits your selected audience, and your subscribers will get it the right way.
Producing Massive Daily Cash Flow,
And...a HUGE Monthly Residual Income.
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