My 46 Minute Workday - Email - Marketing - Brian M. Hazel

In fully leveraging => The Applied Cash Flow System

I rely heavily on email marketing.

I never do any cold calling, telemarketing 

or reaching out at all for that matter.

And...I have a steady stream of leads that flow in 24/7.

I can temper the amount of leads I want on an everyday basis,

there-by basically dialing in my daily income!

If I get overwhelmed, I just simply scale back.

if I want to dramatically increase my income,

I simply scale up.

The old Network Marketing approach to marketing was 

that 50% of marketing activities created almost zero yield results.

The problem was that nobody knew how to calculate 

which 50% created the results needed. 

Today there is no doubt that with utilizing email marketing,  

your return on investment – ROI is mathematically higher 

than most other marketing activities.

There are websites which offer email marketing ROI calculators 

such as Bplans.com, entrepreneur.com and marketing today.com. 

These use readily accessible data such as campaign preparation costs, 

buying email lists, sending expenses and comparing the totals 

against the response rate and the conversion rate. 

A conversion is the when a responder converts into a customer and buys. 

This a convenient approach when you are selling simple products.

But for most of us, life is not so simple. 

There are many intangibles and immeasurables in 

an email marketing campaign;

image, customer retention, and possibly technical updates.

Where email marketing campaigns excel are in the analytics, 

which can be collated each time. 

All email sending platforms can provide feedback on how many:

Recipients opened their email

Bounced or unsubscribed

Clicked on a social media ‘like’ button

Forwarded to a colleague

The email sending platform that I personally use is,

one of the more advanced email marketing platforms available.

 It will store the time each recipient opens their email and 

it will detect certain recipient patterns. 

It will send my email messages at different times to determine 

and to optimize the opening rate. 

For example if Mr Smith usually reads his email around 7.00am with his coffee, 

while Mr Jones around 1:30pm with his lunch, 

the platform will send Mr Smith’s at 7:05am and Mr Jones’ at 1:35pm. 

Frightening, when you think about it...

Actually, You can even be more sophisticated. 

If you monitor which messages are read by which people 

you can fine tune your messages to be shorter 

so that people only receive the types of, and length of messages which they like to read. 

If you place an ad in a magazine you will

know the circulation numbers of that magazine and these numbers are

usually audited independently. 

But it is difficult to assess the effectiveness of that type of marketing campaign. 

Printed magazines do not have ‘click-through’ monitoring. 

In general there is an increase in sales after in intense advertising campaign. 

This you can measure better if you include vouchers or coupons 

which provide proof of where the customer saw your ad.

Email campaigns are not like the 9 o’clock news, 

which you will watch even if there is no important news. 

If you bombard your targets with time wasting broadcasts, 

not only will they not read them, 

they will psychologically downgrade your image.

Don’t just send an email because you have to, s

end one because you have something of value to share.

Click Here to Learn How =>  I Dominate Online Income Programs

BrianMHazel.com

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